Jenn and Seth Branitz arrived in New Paltz with their two baby sons in the dead of winter of 2007. Both from Long Island and both experienced in the food business but knowing no one in New Paltz, the couple took a leap of faith and opened the doors to Karma Road in the bleak month of February.
Their mission was, and remains, “to ease suffering for animals, humans and the planet with delicious, healthy, plant-based foods that everyone likes.” Karma Road pitches itself as an organic (rather than a vegan) café as a way to broaden the message.
Karma’s centerpiece is its deli case, brimming with curried stews, fresh slaws and salads, roasted vegetables, greens, the “burger of the moment” and more, from which customers can build two popular specials—the Afforda-Bowl and the Flexa-Bowl. The ever-changing soups are another staple. “We sell gallons [of soup], even on the hottest summer days,” Seth says. The signature sweet potato biscuits pair perfectly with any soup of the day. Juices, smoothies and wheatgrass shots are part of Karma Road’s vibe. Outsized muffins and other baked goods loaded with good-for-you ingredients are perfect for grab-and-go eating.
Interest in plant-based fare has grown as people come to realize they don’t have to sacrifice flavor, texture or nutrition when choosing vegan foods. Karma Road’s healthful comfort food is the proof.
11 Main St, New Paltz