THIS FALL, THERE’S EVEN MORE good reason to go out and have a drink—make it a craft drink produced in the Hudson Valley. With the support of Empire State Development, the state’s economic development arm, The Valley Table launches Support the Craft-Drink NY, a campaign to publicize and advance the region’s craft beverage industry.
Statewide, the number of craft beverage manufacturers has more than doubled over the last four years, directly and indirectly employing more than 116,000 people, and craft beverage makers have become a significant presence in the Hudson Valley, where many of the raw ingredients are grown.
Some 150 businesses in the lower- and mid-Hudson Valley, including Columbia, Dutchess, Orange, Putnam, Rockland, Sullivan, Ulster and Westchester Counties are expected to participate. Visit SupportTheCraft.com for the complete listing of participating businesses, a guide to craft producers, drink recipes and updates. Follow Valley Table social media for a behind-the-scenes view of the craft of making craft beverages.
Look for the Support the Craft-Drink NY window decal at participating restaurants, groceries, liquor stores and artisanal shops throughout the valley that feature wines, spirits, beers and ciders produced in the Hudson Valley. And while you’re sipping your drink, check out the handsome, collectible Support the Craft-Drink NY coaster.