Offered each Spring and Fall and produced by The Valley Table magazine, Hudson Valley Restaurant Week is the largest and most successful dining event in the region. The event is made possible by generous sponsors who are leaders in the Hudson Valley in supporting the local economy.
Hudson Valley Restaurant Week is twice a year in the spring and fall to boost business during traditionally slower periods. The Spring Hudson Valley Restaurant Week will be held from April 8-21, 2024
With over 150 participating restaurants, Hudson Valley Restaurant Week is a key economic driver in the region. Draw in new customers, celebrate your regulars and drive sales during this two week culinary event.
Most HVRW participants (92%) report an average 25% increase in sales during Restaurant Week. The regional impact translates to $10 million in estimated sales revenue during HVRW.
Collectively, HVRW restaurants create a community of leaders that positions the Hudson Valley as a culinary capital of the northeast.
Hudson Valley Restaurant Week connects the region’s leading artisanal producers and purveyors with chefs, restaurants and the leading business influencers who make up the local food and drink industry.
HVRW participants benefit from the robust marketing, public relations, and advertising campaign that delivers $4 million in media value each Restaurant Week, including:
- 300 million+ media impressions via public relations press pitches
- 5.9 million impressions from paid advertising
- 7 million impressions from social media
- 775,000 unique page views on HudsonValleyRestaurantWeek.com
HVRW participants are aligned with the top food and drink influencers, including chefs, restaurateurs, local businesses, farmers, and artisan producers.
During our Spring Restaurant Week, we are sticking with the same price points as last, but this
time it will not be set up as tiers, just simply price points. Participating restaurants can offer prix fixe lunches and dinners for $24.95, $29.95, $39.95, or $44.95. Participants also can offer their regular menus as the prix fixe. It is recommended that restaurants offer three options for each course, i.e., three appetizers, three entrees, and three desserts. Menu items should be representative of the restaurant in both portion size and quality. We encourage restaurants feature local Hudson Valley products on the menu and offer assistance in sourcing products and ingredients. The prix-fixe menus can also be offered for takeout. Each restaurants’ listing on the website will include what they’re offering (lunch and/or dinner), what days they’re offering the menu, and if the menu is available for takeout as well. All participating restaurants can select which days they would like to offer the menu. For example, you can exclude Saturday dinner or Sunday lunch. This season, we’re launching a new restaurant directory for seamless viewing.
The participation fee is $800 per Restaurant Week. Register for both Spring 2024 & Fall 2024 Restaurant Week and save $200; the cost for both is $1,400. The fee is allocated to the advertising and promotion of each event that drives diners to dine at HVRW restaurants. Some advertising includes: The New York Times, The Journal News, The Poughkeepsie Journal, MTA, and other regional media outlets. Additional coverage is via broadcast television and radio (WHUD 100.7, The Peak 107.1, K104.7, WKZE, etc.)
A simple registration form can be found here. The participation fee must be paid by credit card via the online form. Once The Valley Table receives the payment, the restaurant will be included in all marketing and advertising collateral and on hudsonvalleyrestaurantweek.com.
Register by February 2, 2024 to be included in the full promotion – this includes all marketing collateral and your listing in the winter issue of The Valley Table.
Restaurant Week is an amazing opportunity to attract new customers. Many past participants report a 20% – 200% or more increase in covers. More than 90% of diners who participate in Restaurant Week say they’ll return to the restaurants they’ve dined in.
Yes, we provide extensive support to participating restaurants for promoting and marketing Restaurant Week. We offer a Restaurateur’s Tool Kit that includes a Guide for Staff, Menu Guidelines, and Restaurant Tips. You’ll receive regular email communications to assist you in using all our marketing materials effectively and efficiently to get the most out of your Hudson Valley Restaurant Week experience.