MAIN STREET IN BEACON GOT a little sweeter—and a little stickier—now that Hudson Valley Marshmallow Company’s brick-and-mortar store has come to town. The confectionary company opened its own storefront in early May, and now, rather than waiting for an online order to be delivered, eager consumers can instantly satisfy all their sweet cravings in one stop.

In addition to bags of flavored marshmallows (vanilla, chocolate, strawberry and salted caramel), the shop will offer a line of hot chocolates, special-edition marshmallows and other baked goods. Of course, visitors can indulge their decadence at the s’mores bar, or pick from any number of treats at the weigh-and-pay candy wall. Company owner Brendan McAlpine credits chef Danielle Falcon as the culinary force behind the creative sweet treats. “She is our resident creative genius/mad scientist and is constantly coming up with new, delicious and innovative takes on flavors,” he says.

Grab-and-go treats are the primary focus at the shop, but there is limited counter seating in front, “great for people watching,” McAlpine adds.